EVP, Production and Administration
An industry veteran, Sherri Rufh oversees all management and administrative aspects of Cineflix’s production slate.
Sherri is the primary contact for broadcasters for production management and is responsible for supporting our production partners. She liaises with internal corporate and production department heads and oversees all aspects related to the budgeting of Cineflix projects as well as network milestone deliverables. In addition, Sherri is involved in funding and agency applications. She works out of both the Toronto and Montreal offices and joined Cineflix in 2006.
Previous to Cineflix, Sherri worked in a number of freelance production positions, bringing her production administration talents to projects produced by ABC’s Movies of the Week, MTV, Paramount, and Viacom. Prior to that, Sherri worked as the Production Liaison at Telescene Film Group, acting as the information bridge between head office and production for television projects produced for Showtime and Fox.