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Cineflix Rights opens up The Secret World of LEGO to global audiences

Jun 17, 2015

Cineflix Rights, one of the UK’s leading independent television distributors, has acquired the rights to distribute Waddell Media’s Channel 4 primetime hit The Secret World of LEGO.

The 1x60’ special obtained exclusive access to what has become the world’s most profitable toy maker. The notoriously secretive, privately owned superbrand opened its doors for the first time to the documentary makers who follow a young British design student, as he travels to LEGO headquarters in Denmark in pursuit of one of the most hotly contested jobs in the world—a LEGO set designer. The programme also tells the story of another young designer who undertook the same process and has now risen to become a Vice President of Design, and follows two adult fans of LEGO, as they attempt to transform their love of the brick into hard cash.

The Secret World of LEGO, first aired on Channel 4 on 14 June. Overnight ratings show its audience peaking at three million, just under 90 per cent above share average, and winning its slot for 16-34 viewers.

Chris Bonney, CEO Rights, Cineflix Media said: “LEGO is one of the world’s biggest brands and is loved by children and adults everywhere. This fascinating documentary reveals LEGO’s DNA, taking viewers behind the closed doors of this secretive company for the first time to find out what makes its people tick, how its products are developed and how LEGO lovers elsewhere are able to make money by coming up with inventive designs using its bricks. Following its success on Channel 4 in the UK, we are sure it will be a ratings hit for broadcasters all around the world.”

The deal to acquire The Secret World of LEGO was brokered by Kate Laffey, Cineflix Rights’ Director of Acquisitions. Cineflix Rights will be premiering the show to buyers at NATPE Europe.


For more information, contact Mark Ogle at OH Communications (for Cineflix Rights):; t: +44 (0) 7789 981 561

About Cineflix Rights
Cineflix Rights
, a division of Cineflix Media Inc., is a leading, independent UK distributor with a catalogue of more than 4,000 hours of high quality content from 80 renowned producers as well as in-house productions. Our diversified factual and scripted programs cover a wide range of genres including crime and investigation, history, home and design, lifestyle, science, wildlife and natural history, as well as formats. Founded in 2002 and headquartered in London, Cineflix Rights has sales teams in the UK and North America.

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